Budweiser is an American beer made by Anheuser-Busch of St. Louis, Missouri. Launched in 1876 by German brewer Carl Conrad & Co. of St. Louis, Missouri, Budweiser quickly became one of the biggest selling beers in the United States. It achieved this status by appealing to both drinkers of light and heavy beer, and also boasting a wide variety of labels. Many beer drinkers in the U.S. identify their beer by the label on the bottle.
One of Budweiser’s many marketing campaigns involved advertising their lagers with images of barnyard horses. The advertisements themselves were no different than any other advertisement: they showed a white horse with a blue roof, leaning on the barn door, drinking from a glass, and giving the viewer a general idea of what the brew was called. It turned out that the horses in the Budweiser ad were named after the brewery itself, and not because the company had anything to do with keeping horses in barns. The real story was that Anheuser-Busch had purchased an old Spanish sailing ship in the Pacific Northwest, and along with the animals and supplies that they brought with them, decided to name the new brewery after the animals. This would result in the “Budweiser Horseshoe,” which is the name used to this day.
Budweiser began canning and bottling its beer in 1878, and the company’s first advertising campaign involved can labeling using three primary colors. One of these colors was Red, representing the brand’s original color, and the other two were Blue and Yellow. The cans used these colors for their can labeling, and the can designs were influenced largely by the can designs that were already available from Anheuser-Busch. Prior to the introduction of Budweiser cans, brewers in Great Britain had been canning their own beer, and those breweries, such as the Guinness brewing company, had made can labels for nearly two centuries.
Today, Budweiser offers cans of beer to meet the demands of any brand. The original German beer brand began canning in 1908. In addition to the regular dark brown can, Budweiser also introduced a can format for light beers. While there are many variations of both styles, the basic design of the can remains the same. Some versions of Budweiser use the words “Budweis” on the can label, but the translation actually reads “Budwig.”
There is much speculation about how Budweiser got its start, but there is one certainty. In 1890, an unknown brewer in St Louis produced a black beer that had a taste all its own. Known as Budweiser, it became popular only in America, and until the early part of the 20th century it was the most commonly available beer in the country. The most common method of can manufacturing at the time was to brew the beer in a small copper pot, known as a pebblepot, and then bottle it. This method was extremely inefficient, because it required large quantities, and the resulting brew often smelled musty.
American brewer Theodore vom Schonberg opened the ” brewery” known as Budweiser in Ghent, Belgium in 1920. By tapping into the previously unknown brewing technique of kegging (which involves bottling beer directly from the fermenting process without any additional aging), the brewery quickly became a major force in the brewing industry. Although it started out making just lagers, within a few years it was brewing suds, and in less than three decades it was brewing regular full-bodied beers. Today, the company sells beer in 22-ounce bottles called “pint” or “six-packs,” and is well known for its wide variety of special beers.