When it comes to growing your plumbing business, SEO is hands down one of the most effective marketing strategies. With the right plumber SEO strategy, your company can appear on the first page of search engine results and generate free traffic from prospective customers looking for a reliable local service provider.
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Plumbing search engine optimization ranking is a complex task, and there are several factors that determine your site’s ability to rank well in organic searches. In this article, we’ll cover a few of the most important plumbing SEO ranking factors and how you can optimize your website to improve its rankings.
Your plumbing website’s on-page SEO refers to the content and coding that make up individual web pages, including the title tags, meta descriptions, headers and URL structure. This includes making sure your web pages are relevant and include keywords that your prospects are searching for (e.g. drain cleaning, water heater installation, 24 hour plumber, or leaky faucet repair).
Off-page SEO for plumbing companies refers to the actions you and others take off of your website to promote awareness of it. This can include link building, brand mentions, guest blogging, and more.
A good off-page plumbing SEO strategy will include creating and optimizing listings in online business directories. These listings include your name, address and phone number (NAP citations) and should be consistent across all directories. This allows search engines to cross-reference and verify that your information is correct. Having NAP citations in online directories is a great way to boost your plumbing SEO ranking.